| Real Estate Action Plan | By When | Who | Completed |
| 1. Read and review my business plan weekly. (Yes, that is w-e-e-k-l-y, not w-e-a-k-l-y. If you don’t have a business plan, it’s time to get one asap. It will truly help you get focused and provide you with a road map to follow.) | Mon. | Me | |
| 2. Ask Manager/Mentor to monitor my performance against my business plan to keep me accountable in achieving my goals, or hire a real estate coach to hone skills. | |||
| 3. Prepare and learn Scripts for my Listing Presentations. | |||
| 4. Role play with colleague/spouse my listing presentation to constantly re-enforce and refine. | |||
| 5. Make ________cold calls per week/_______per day as per my day timer/PDA. | |||
| 6. Contact _________Expiries per week as per my day timer/PDA. | |||
| 7. Contact ________FSBO’s per week as scheduled. | |||
| 8. Listen to Motivational tapes/CD’s | |||
| 9. Attend __________motivational and instructional seminars per year. | |||
| 10. Create and learn scripts to overcome “I want to think about it” objections. | |||
| 11. Contact _________Expiries per week. | |||
| 12. Contact _________FSBO’s per week. | |||
| 13. Hold _________good Open Houses per week. | |||
| 14. Mail out __________pieces of personalized promotional material. (per week/month) | |||
| 15. Contact _________Centers of Influence per week. | |||
| 16. Send out a Four Year follow-up program to all clients. | |||
| 17. Mail Out __________Newsletter to Centers of Influenceand past clients. (week/month) | |||
| 18. Preview ___________new listings per week. | |||
| 19. Visit other agents’ open houses. | |||
| 20. Attend all sales meetings, share ideas and promote listings. | |||
| 21. Totally familiarize myself both physically and statistically with my market area. | |||
| 22. Contact ________Absentee Owners per month. | |||
| 23. Save “OLD” FSBO ads and contact later (6 months – 1 year) to see if still for sale. | |||
| 24. Save “OLD” Expiries and contact later (6 months – 1 year). | |||
| 25. Check properties “For Rent” ads, contact owner regarding marketing plan. | |||
| 26. Research ownership of vacant lots and contact owners regarding marketing plan. | |||
| 27. Contact ________ Real Estate Developers per month regarding projects – explain developers package. | |||
| 28. Contact _______ Builders per month on site regarding marketing plan. | |||
| 29. Contact and cultivate Relocation Managers and Coordinators. | |||
| 30. Contact __________ Bank managers/Mortgage Brokers every two months and ask for business. | |||
| 31. Cultivate inter-office referrals by personal visits to other offices. | |||
| 32. Send follow-up card/phone call after showing competitors listing. | |||
| 33. Phone my Sellers once a week with update report – ask for price reduction every two weeks. | |||
| 34. Create and learn scripts to overcome pricing objections. | |||
| 35. |