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Full Service Program

GLR charges 4.95% to list real estate for sale or for rent and provides the seller full service.

2.5% is offered to the Buyer's Agent and 2.45% is earned by the Listing Agent. 

  • Prepare a Comparative Market Analysis (CMA).
  • Install a lockbox on the door.
  • Install a flyer box.
  • Set up and organize showings on behalf of the owner.
  • Follow up and create a spreadsheet of feedback from every showing.
  • At least one advertisement in The New York Times, The Journal News, or The Pennysaver.
  • At least one catered broker open house and one public open house.
  • Color flyers to all the local brokers.
  • Color flyers to the neighbors.
  • Negotiating services.
  • Handling and managing the sale between accepted offer and closing.

    • Marketing Plan:

  • Put the house on the market at a price just below a round number (i.e. $999,900).
  • List the property on the Bronx/Westchester/Putnam/Dutchess or Rockland/Orange MLS systems, (giving exposure to approx. 15,000 real estate agents), Realtor.com, and hundreds of other websites including: Trulia.com, Dothomes.com, Craigslist.com, etc.
  • Install lockbox & flyer box.
  • Distribute 100 color flyers to the neighbors.
  • Host a broker open house including: listing the BOH on the MLS Hotsheet & Realtor.com, written invitations to the local brokers, hosted & catered by listing agent & mortgage broker, follow-up with all attendees.
  • Host a public open house including: listing the POH on the MLS Hotsheet & Realtor.com, classified advertisement in The New York Times & The Journal News or The Pennysaver, hosted & catered by listing agent & mortgage broker, follow-up with all attendees.
  • Every six weeks or so, depending on the market, number of showings, & seller motivation, lower the price by approximately 5% (to just below the next round number, i.e. $949,900) & host another BOH & POH, continually until the house sells.
  • Unique Secret Bonus Strategy: Offer a higher bonus commission to the buyer's broker (like 3%) for a price over a certain amount (to induce agents to show the property). Then if the offers come in too low, accept the offer but negotiate a reduction in commission to the buyer's agent to the previously offered amount (like 2%).
  • Double Unique Secret Bonus Strategy: When we get an acceptable offer, lower the price again to just below the acceptable offer to try & get another interested buyer & create a bidding war.